The next time that you see a commercial on TV that provides a toll free number for you to call and place an order for a product or special that is being offered, guess what? You are more than likely calling in to direct response call centers.
Even more interesting is that most of the time these direct response call centers are actually outsourced to countries like India, where they have expertly trained reps that have a high closing ratio on sales and that are known in the industry as being some of the best direct response call centers sales pros that can be found.
What Are Direct Response Call Centers?
The easy definition is that direct response call centers are actually inbound order taking call centers. They usually are the life blood of any outbound sales campaign, be it print, online or TV.
When a number is provided to customers to phone in and buy a product, that call is often routed to direct response call centers that close the sale and up-sell or cross-sell the initial order to improve profits.
Why Outsource to a Direct Response Call Center?
Sure, you could choose to use a domestic direct response call center to manage your inbound orders, but why pay more when you can get the same or better for fewer dollars spent.
The leading direct response call centers actually have domestic project managers, so even if you outsource to them, you are still dealing with project managers that are in the US who can help answer any questions that you may have, and keep you well informed of your campaign’s progress.
When you consider the cost of doing business versus your bottom line – or the net profit you can realize – it makes more sense to outsource direct response call center during the present day. In essence, you are getting the same service quality or better (generally outsourced direct response call center will actually have a higher closing sales percentage than domestic ones).
So you can certainly choose to pay more for direct response call centersbased in the US. Or, you can be smart about your money and outsource, and see the same return on investment or better, but for less overhead cost.
Related Links:
Can Direct Marketing Call Centers Improve Sales?
BPO Call Centers Make The Most Of Your Dollar
InSO offers inbound and outbound call center services through a skilled team of professionals. Easy to make sense of it. Rebadging enables the sourcing of work with the same bodies, but with fewer long term benefit obligations.
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